Exploring the World Through Our Blog

Logo Legends: The Stories Behind the World’s Most Peculiar Logos

In the world of branding, a logo is not just a symbol; it's a story. Some logos go beyond conventional design principles, becoming legends in their own right. These peculiar logos often have the most intriguing tales, demonstrating that sometimes, breaking the mold is what it takes to make a mark. This blog delves into the stories behind some of the world's most unusual logos, offering valuable lessons on creativity, risk-taking, and the power of a good narrative.

BRANDING

Color Me Curious: Unusual Color Choices in Branding

In the vast canvas of branding, colors play a pivotal role in defining a brand’s identity and influencing consumer perceptions. While many companies stick to traditional colors associated with their industry, some daring brands break the mold with unconventional color choices. This blog explores the fascinating world of unusual color choices in branding, with a spotlight on big Indian companies that have boldly stepped away from the norm to make a statement.

CONSULTING

The Time Machine: Peering into the Future of Trends

In the dynamic realm of business and marketing, the ability to anticipate and leverage future trends is akin to having a time machine. This blog delves into the innovative tools and techniques creative consultants employ to forecast trends and how businesses can harness these insights for growth. Using the groundbreaking journey of Jio, a major player in the Indian telecommunications sector, as a case study, we'll explore practical applications of trend forecasting in the real world.

CONSULTING

The Invisible Man - The Unseen Forces in Creative Work

In the shadowy corners of creative consulting and development, lie the unseen forces that subtly shape the outcomes of marketing and product development. Much like the enigmatic character of the Invisible Man, these psychological undercurrents move undetected, yet their impact is profound. This blog post delves into the elusive world of consumer behavior and subconscious desires, illuminating the hidden elements that drive decision-making and preference in the marketplace.

Sustainability Sells: How Eco-Friendly Practices Boost Brand Value

In an era where consumer preferences shift towards a more sustainable future, the mantra "Sustainability Sells" has never been more relevant. Brands that embrace eco-friendly practices are not just contributing to the environment but are also seeing a significant boost in their brand value. This blog delves into the importance of sustainability in consumer choices and how brands can leverage green practices to foster growth and loyalty.

The Renaissance of Email Marketing: Strategies That Work in 2024

In the digital age, where new platforms and trends seem to emerge overnight, one might expect email marketing to fade into obsolescence. Yet, 2024 has witnessed a renaissance in email marketing, proving it to be an indispensable tool in a marketer’s arsenal. Far from being outdated, email marketing has evolved, embracing innovation and personalization to create more meaningful connections with audiences. This blog post delves into the rejuvenated world of email marketing, unveiling strategies that are cutting through the noise today.

AI Tools

AI for Everyone: Democratizing Design with Generative AI Tools

In a world where visual content is king, the ability to create stunning designs is more valuable than ever. Yet, not everyone has the training or artistic skills to craft professional-grade visuals. Enter generative AI tools: the great equalizer in the realm of design. These innovative platforms are transforming the landscape of creativity, making design accessible to all, regardless of skill level. This blog post explores how generative AI is democratizing design and what this means for professionals and hobbyists alike.

AI tools

AI and the Future of Work: Tools for Productivity and Collaboration

In today's rapidly evolving work environment, where remote and hybrid models have become the norm, the quest for enhanced productivity and seamless collaboration is more pressing than ever. Artificial Intelligence (AI) stands at the forefront of this revolution, offering tools that not only boost efficiency but also redefine the way we work together. This blog delves into the transformative potential of AI in the workplace, spotlighting virtual assistants, workflow automation, and AI-driven project management solutions.

Coca-Cola Tweaks Taste, Reaps Disaster

As the market landscape of consumers continues to shift, Coca-Cola moved to compromise with its iconic secret formula. It tinkered with it in an attempt to "make" the taste of its customers evolve with their

Invisible Coffee Cups: an advertising hoax or a work of genius?

In the age of creativity and marketing battles, there is a new phenomenon: selling invisible coffee mugs. On the surface, this might be laughable or preposterous. Still, it raises very important questions about how

How CGI is Revolutionizing Branding: A New Era of Visual Storytelling

Among many technologies that have come to the forefront in transforming the way brands communicate their identity, Computer-Generated Imagery (CGI) has been one technology that has changed the face of branding